Why I'm Building an AI Content Marketer
In mid-2023, an article on Business Insider predicted that nearly half of all business tasks would be able to be automated by AI within five years. As a marketer, this caused me to wonder:
- How many tasks can be automated already?
- What will it look like to be a marketing professional once most of my work is automated?
This project documents my experiment to automate myself as a content marketer using AI. You will find proof of concept code on this website demonstrating how to automate everyday marketing tasks. The initial task list I am attempting to automate is below (it will evolve as I go).
To successfully consider a task as automated, my proof of concept has to meet the following requirements.
- It has to reduce the time to complete the task by 80% or more (I'm not ready to let AI run fully automated, so I'm intentionally building in editing steps).
- The resulting content must be equal to or better quality than a human manually creates.
- There has to be the potential to remove the editing stage so that it could be fully automated.
List of Tasks to Automate with AI
Social Media
- [ ] Quote Posts
- [ ] Images
- [ ] Multi-image
- [ ] Reels
- [ ] Stories
- [ ] Shorts
Video
- [ ] Script
- [ ] Audio (Narration)
- [ ] Audio (Music)
Email
- [ ] Nurture Series
- [ ] Newsletter
- [ ] Product Updates
- [ ] Conversion Series
Podcast
- [ ] Guest outreach
- [ ] Interview Questions
- [ ] Intro
- [ ] Outro
- [ ] Teaser Clips (Audio)
- [ ] Teaser Clips (Video)
- [ ] Blog Post from Transcript
Growth
- [ ] Ads (Visual)
- [ ] Ads (Copy)
- [ ] Ads (Motion)
- [ ] Audience Segmentation
- [ ] Landing Pages
- [ ] Optimization
Content
- [ ] Blog Posts
- [ ] Guest blogs
- [ ] Guest Blog outreach and discovery
- [ ] Whitepapers
- [ ] Training Courses
- [ ] Email Challenges
- [ ] Other Lead Magnets
- [ ] Content Calendar
Data
- [ ] Reporting
- [ ] Insights and optimization recommendations
- [ ] Custom Research
- [ ] Competitive Research and Reporting
- [ ] Market Research and Analysis
- [ ] Persona Creation
- [ ] User Journeys
- [ ] Database Analysis and segmentation
Sales Enablement
- [ ] Case Studies
- [ ] White Papers
- [ ] Sell Sheets
- [ ] Slide Decks
- [ ] Product Guides
- [ ] Competitive Research
Product Marketing
- [ ] Product Announcements
Product Development
- [ ] Customer Interview Data Analysis
- [ ] Product Design Concepts
- [ ] Rapid Prototypes
- [ ] TAM Analysis
- [ ] Product Roadmap