Why I'm Building an AI Content Marketer

In mid-2023, an article on Business Insider predicted that nearly half of all business tasks would be able to be automated by AI within five years. As a marketer, this caused me to wonder:

  1. How many tasks can be automated already?
  2. What will it look like to be a marketing professional once most of my work is automated?

This project documents my experiment to automate myself as a content marketer using AI. You will find proof of concept code on this website demonstrating how to automate everyday marketing tasks. The initial task list I am attempting to automate is below (it will evolve as I go).

To successfully consider a task as automated, my proof of concept has to meet the following requirements.

  1. It has to reduce the time to complete the task by 80% or more (I'm not ready to let AI run fully automated, so I'm intentionally building in editing steps).
  2. The resulting content must be equal to or better quality than a human manually creates.
  3. There has to be the potential to remove the editing stage so that it could be fully automated.

List of Tasks to Automate with AI


Social Media

  • [ ] Quote Posts
  • [ ] Images
  • [ ] Multi-image
  • [ ] Reels
  • [ ] Stories
  • [ ] Shorts


Video

  • [ ] Script
  • [ ] Audio (Narration)
  • [ ] Audio (Music)


Email

  • [ ] Nurture Series
  • [ ] Newsletter
  • [ ] Product Updates
  • [ ] Conversion Series


Podcast

  • [ ] Guest outreach
  • [ ] Interview Questions
  • [ ] Intro
  • [ ] Outro
  • [ ] Teaser Clips (Audio)
  • [ ] Teaser Clips (Video)
  • [ ] Blog Post from Transcript


Growth

  • [ ] Ads (Visual)
  • [ ] Ads (Copy)
  • [ ] Ads (Motion)
  • [ ] Audience Segmentation
  • [ ] Landing Pages
  • [ ] Optimization


Content

  • [ ] Blog Posts
  • [ ] Guest blogs
  • [ ] Guest Blog outreach and discovery
  • [ ] Whitepapers
  • [ ] Training Courses
  • [ ] Email Challenges
  • [ ] Other Lead Magnets
  • [ ] Content Calendar


Data

  • [ ] Reporting
  • [ ] Insights and optimization recommendations
  • [ ] Custom Research
  • [ ] Competitive Research and Reporting
  • [ ] Market Research and Analysis
  • [ ] Persona Creation
  • [ ] User Journeys
  • [ ] Database Analysis and segmentation


Sales Enablement

  • [ ] Case Studies
  • [ ] White Papers
  • [ ] Sell Sheets
  • [ ] Slide Decks
  • [ ] Product Guides
  • [ ] Competitive Research


Product Marketing

  • [ ] Product Announcements


Product Development

  • [ ] Customer Interview Data Analysis
  • [ ] Product Design Concepts
  • [ ] Rapid Prototypes
  • [ ] TAM Analysis
  • [ ] Product Roadmap